Companies that focus on the Customer Experience have active, engaged customers who reward them with loyalty, decreased support needs and increased sales. Naviscent focuses on the Customer Experience and User Experience (UX) Research, Design and Engineering to create interfaces across all platforms (web, enterprise, tablet, mobile, kiosk) with the most important person, your customer, in mind.
System Architecture and Technology Consulting services will help you define and specify the human interfaces, design parameters, technical interfaces, parameters and protocols needed to successfully implement your product and system architecture layers. This lays a customer-centered foundation and building blocks for your business.
Methodology Consulting services will audit your company's current project lifecycle methodology and incorporate best practice customer-centric processes and deliverables. We start by understanding your business, your current methodology and your success measures, then incorporate best practices to create a customer centered methodology tailored to your business.
Strategic Marketing Planning services will identify and give you a roadmap for one or more sustainable competitive advantages that makes sense for your business in the markets that you serve and plan to capitalize on.
Project Management services include planning, controlling, monitoring, and reporting of your company's project. Our project management team creates a partnership with your team and ensures that your project stays on track.
Search Engine Marketing, Social Media Marketing/Management (SEM/SMM) services focus optimization of your organic and paid search strategies, and social media marketing strategies and campaigns that will improve search engine presence, drive more customers to your client's points of online presence, and foster relationship and trust.
Information Architecture services establish how a website's content is organized and presented to users to facilitate ease of navigation, usability and findability.
(SEO) Search Engine Optimization services focus on content and indexing strategies to drive more customer traffic to your points of online presence.
Responsive Design services create an optimized cross-platform user experience, ensuring that your customers can access your online presence from their device of choice, and be served relevant content and interactions.
User Experience Design (UXD) services consider all aspects of your product or service as perceived by your users. We apply customer-centered design practices to generate cohesive, predictive, and desirable designs based on holistic consideration of your users' experience.
Visual Design services focus on creating visual, brand appropriate aesthetics to attract and emotionally engage your customers. Our award winning team produces well thought out visual design alernatives that communicate your brand identify and key marketing messages, and then tests these with your customers to arrive at a solution proven to be the most engaging and effective.
Translation Services are available to support your localization needs. We can support languages in 6 continents. Native speaking translators with 5-10 years of experience supporting software, hardware, life sciences, semiconductor, test & measurement and electronics industries are available to assist you.
Front-End Engineering brings the user interface to life! Our team writes code enabling the features, applications and customer interactions of the UX design. We are technology agnostic. We do not recommend a solution based on technology bias or loyalty. We engineer solutions that integrate with your middleware and back-end systems or recommend the ideal platforms.
Middleware Engineering provides services to application software. Our team will put code in place to manage service requests and data transfer between front-end applications and backend customer database storage systems.
Back-End Engineering services from database design to management. This includes design, analysis, object to relational mapping, stored procedure development and migration. The reliable systems architected and developed by our team have been deployed globally and are being used by millions of users around the world.
Our Research Services include a variety of methods to address your needs for research insights. Our global research team handles all aspects of planning, conducting research, synthesizing results and presenting insights and recommendations.
- Usability research
- Focus groups
- Ethnographic research
- Benchmarking studies
- Competitive research
- A/B and Multivariate testing
- Qualitative/Quantitative research
- In lab, online, and in-field testing
- Testing across all form factors and devices
Individual Studies: full service recruiting based on screeners developed by you or us. Naviscent recruiters source, screen, recruit, invite, schedule, remind, fulfill incentives and follow-up with research participants.
Panels and Pools: our experienced participant recruiters work from your detailed specifications to recruit a panel or pool of participants for ongoing research needs.
Panel Management: we service existing in-house panels. These services are used when you don't have resources to manage the panels internally or are building new panels for in-house and external research.
Incentive Fulfillment: Naviscent fulfills incentives to your research participants, and provides on-going customer service.
Panel Refreshment: these services are available when your panel gets stale, fatigued, and overly research savvy. These panel fatigue factors can result in poor responses and biased insights. We can help you retire the professional research participants and refresh the panel with new participants.