Our Methodology

Great user experiences are forged at the intersection of art and science. Through the application of science via iterative UX disciplines to creative designs tested with real users, Naviscent delivers proven solutions that delight customers.

...our culture is agile, entrepreneurial and accountable.

  • Understand target customer needs
  • Capture business requirements through stakeholder interviews
  • Review prior research
  • Conceptualize solutions to address business and customer goals for appropriate platforms and technologies
  • Conduct research to refine user personas, develop Information Architecture, create Agile user stories
  • Create project backlog from the user stories
  • Assign work into iterative Agile Sprints
  • Develop competing design hypotheses for Rapid Iterative Testing and Evaluation (RITE methodology) or
  • Develop Heuristic design hypothesis
  • All hypotheses are based on best practices in UX design
  • Designs are iteratively refined
  • Move from low fidelity to high fidelity pixel perfect designs
  • Test with users early and often
  • Demo prototypes at the end of every (agile) round
  • Create high fidelity visual treatments for all elements of the full design
  • Develop the front-end code, back-end code, and any integration or middleware
  • Test on the platforms and versions required for successful deployment
  • Transition all code and visual assets from development to staging areas
  • Drop in all content assets
  • Implement SEO strategies
  • Conduct final testing in preparation for launch
  • Turnover of all deliverables
  • Move from staging to production
  • Implement SEM strategies
  • Benchmark the success metrics
  • Conduct continuous improvement research (A/B testing, qualitative and quantitative research)
  • Refine and fine tune the site based on ongoing research