Our Methodology
As part of Naviscent’s charter, we are equipped to provide services as your partner over an extended timeframe, on a project-by-project basis, or on a retainer basis, during which you can utilize our expertise as needed.
Your Naviscent team will be configured to meet your needs, and reconfigured as necessary to accomplish your goals throughout our relationship. Your projects will always be supervised by a principal of the firm and a senior project manager.
What makes us different?
Iterative Design Process
Naviscent is fundamentally different from every other design firm: we employ customer research and testing at every stage of our design process. Most design firms give lip service to research, but few ever manage to follow through. Naviscent employs a customer-centered iterative design process consisting of multiple cycles of Web design, prototyping and evaluation.
Our team of highly skilled researchers, interaction designers, information architects, graphic artists and programmers work together to accelerate projects and radically improve your web site’s customer experience and revenue generation. Our team brings together experts in each of these design and research fields, all with extensive experience working on major web sites for Fortune 1000 corporations, and led by Douglas van Duyne, co-author of the best-selling book on web interface design, The Design of Sites.
Holistic Methodology
Before we rebrand a site, we review all prior research and interview key stakeholders at your company. We must understand your business goals, your site visitors, and the current state of your branding strategy before we make any recommendations or changes. We might conduct ethnographic research, create customer profiles and personas, and conduct market research. Our design team uses this background to create a new online branding strategy and a set of design alternatives that we then test and retest with typical customers.
The research and testing that goes hand-in-hand with these designs ensures that what we create communicates the new branding strategy to your customers.
