Over many years we have learned that the criteria for building customer-centered Web sites must be based on providing a positive experience for all customers, whether those customers are there to find information, to be part of a community, to purchase merchandise, or to be entertained. This focus is called customer-centered design.

Customer-centered design increases the value of Web sites by empathizing with customers, understanding their needs, evaluating the tools and technologies they use, and emphasizing their social and organizational context. In customer-centered design, you use this understanding to shape your designs, and then test those designs to ensure that the customers’ needs are met.

Why go to all this trouble? What happens if you don’t?

• Your site can overrun its budget or schedule
• Your Web site design could turn out to be too hard for visitors to learn or use
• Customers might visit your site once and never return

With customer-centered design, you do the research and testing work up front to ensure that the Web site has the features that customers need, by planning for the most important features and by making certain that those features are constructed in a way that customers will understand. This method actually takes less time and money to implement than a blind, untested site does, in the long run. In short, customer-centered design helps you build the right Web site and build the Web site right!

Training Duration

In this full-day training seminar, a Naviscent trainer will share our insights, introducing you to the principles, processes, and techniques that contribute to customer success on web sites. He will show you how to develop the new skills you need to rapidly develop and test web site designs. You will also learn what your organization needs to do to make these research, design, and testing processes work.

Learning Objectives

At this seminar, participants will achieve the following objectives:

• Discover how your personal design style can influence the design of your site
• Learn the core principles and best practices that make successful web sites
• Learn how to evaluate designs and quickly turn that information into new designs
• With the use of detailed case studies and hands-on exercises, learn how to iteratively design sites, specifically tailored to your customers’ needs
• Learn how to communicate design ideas among team members, whether they are designers, engineers, or marketers

Price

Individual pricing is US$1,495.

Group discounts available. Custom corporate training prices negotiable.

Schedule

The seminar is held the last month of every quarter in different cities. Custom corporate training schedules negotiable.

The next training will be held December 10, 2008 in San Francisco, California. (Note: This is the day after the Design Patterns in Practice Seminar.)

For More Information

Fill in the following. A training programs representative will contact you and answer any additional questions you might have.