Free Whitepaper -
“Best Practices in Social Media Merchandising”
EXECUTIVE SUMMARY
When Naviscent applied its Social Media Merchandising Review methodology to evaluate the customer experience of twenty major retail sites, Polyvore led the pack in its ability to connect customers together in a passionate community that promotes the products of participating online retailers. Other innovative sites include Amazon.com and Shutterfly. Of the other sites we reviewed, all considered top e-commerce sites, we found many significant opportunities for improvement. To reach consumers, retailers should tap into the exploding potential of social product promotion in their ongoing site development efforts.
Topics include:
- Link Sharing: Encouraging Site Visits
- Embedded Sharing: Promoting Off Site
- Personalized Product Sharing: Creativity Tools Foster Passionate
Evangelism - Recommendations
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