Our Experience
Naviscent’s team is composed of industry leaders and highly experienced practitioners in the field of customer-centered web site design, research and development. We work in all phases of the development cycle, from background research, to concept creation and testing, through several iterations of the development and refinement cycle, including prototype creation and testing, through finished design and post-release testing.
Design Experience
Our designers are led by Douglas K. van Duyne, co-author of the best-selling “Web Design Bible”, The Design of Sites. Team members include personnel who have worked with such diverse clients as MBNA, Leapfrog, Disney, Yahoo! and Intel. However, it’s not enough that our designers are talented and creative. They also have to know how to work together with cross functional teams and use research input to better their designs.
Research Experience
Our testing capabilities include traditional offline research and the latest online research methodologies. Having been in the online research industry for six years, and having pioneered some of the most innovative techniques and technologies used in that industry, our team has more experience in this field than almost anyone in the world. In traditional research, our expertise covers most current methodologies including ethnographic research, lab-based usability research, focus groups, and market research and analysis. With the range of research available, your projects can utilize the customer intelligence you need.
Training Experience
Having trained some of the most experienced designers and researchers at major corporations and international research conferences, our training programs have been proven to teach new and practical research and design concepts to professionals at every level of experience and expertise. We can conduct our multi-day courses at your corporate site or at convenient locations throughout the world.
Persona-based Design Experience
Naviscent is a design firm that employs scenario-based design. After conducting a program of ethnographic and survey-based research, we build scenarios by creating abstract personas describing typical site visitors, and creating storyboards of user activity based on task analysis. By creating and using personas, we build sites that much more closely match the needs of your customers. We have employed our scenario and persona-based design technique for our clients at numerous Fortune 1000 companies.
International Site Design Experience
As a result of our extensive experience conducting multilingual market and usability research for clients such as IBM, Nokia, MTV, and others, we are able to provide our clients with the benefits of some of the most extensive international research experience available anywhere.
High-tech Business-to-Business Experience
Over the past 10 years, Naviscent personnel have worked on design and research projects at many Fortune 1000 firms in the software, hardware, microprocessor, consumer, Internet and healthcare industries. The majority of these projects were B2B focused.
Business-to-Consumer Experience
Naviscent has worked with retail and consumer-focused clients in the media, travel, retail, auction, consumer financial, and healthcare industries. Although each client had different business needs, varied customer profiles, and strict regulatory realities, we delivered the one thing that each one critically needed: a customer experience that helped each company build their business and increase customer satisfaction and revenue.
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