Ethnographer
The position of Ethnographer includes but is not limited to the following:
Responsibilities
- Conduct ethnographic research to deepen customer insight and define new areas for innovation
- Recruit research participants and schedule research activities
- Conduct ethnographic research including interviews, observations and video ethnography
- Analyze data using standard qualitative methods, including drafting fieldnotes, coding data and developing thematic narratives
- Develop models and frameworks that communicate patterns, processes, regularities and meanings observed in user research
- Work with project teams to develop design concepts and user scenarios
- Report research results through project briefs, story boards and PowerPoint presentations
- Participate in the development of new research methodologies
- Help to develop a general understanding of user research among various product designers, engineers and other non researchers
Qualifications
- Master’s or higher degree in a related field (anthropology, sociology, social psychology)
- 3+ years field research experience
- Expertise in ethnographic research
- Ability to translate raw findings into strategic and/or product insights
- Excellent interpersonal and communication skills (written and oral)
- Ability to work with interdisciplinary team members.




