Family vacations have always seemed like a great metaphor for topics in project management. The topic “capturing success” is a case in point. On one family vacation I hiked with my Dad to a backcountry lake in the…

Marketing Research is a BIG field. Marketing executives generally view it as the necessary evil: you need to do your research to get your product marketed to its target audience, but the time and cost of doing research can be…

Naviscent was highlighted in Oracle Profit Online this week. For more information on how UX Customization helps Oracle customers, please follow this link:
Oracle Profit Magazine
For more information on Naviscent’s service offerings or to request one of our…

Persuasive technology is a concept that has received some attention lately, as researchers merge concepts from psychology and technology to help people improve their own lives. By providing incentives and disincentives, companies can design new social games that influence customers to use products and services that help them improve skills and acquire healthier habits.

Something that began as innocent and informal socializing among college students has turned into a very serious platform, for e-commerce. Facebook is becoming a viable business model, still in its infancy, granted, but nevertheless very promising. Let’s look at the big picture.

Ever since I was introduced to the Semantic Web back in 2000, the idea was to help computers better understand connections and relationships between objects and data that were being presented on the Web. The vision is to put data in context, relate it and organize it in ways that only humans can currently do, so computers can then inter-relate information from multiple sites and perform more useful functions in an automatic way.

When Naviscent applied its Social Media Merchandising Review methodology to evaluate the customer experience of twenty major retail sites, Polyvore led the pack in its ability to connect customers together in a passionate community that promotes the products of participating online retailers.

You may know haptic (the sense of touch) technology from playing home video games (of course you play!) Since the advent of PlayStation DualShock controllers, we and millions of kids have enjoyed feeling the virtual road as we drive over bumps in car games because the controllers vibrate like we’re hitting those bumps. This is called, in technology circles, haptics.

Long the holy grail for smartphone developers and recipients of much fanfare and funds, location-based services (LBS) present a number of big design challenges when it comes to sharing location information. Some LBS applications provide useful utilities by reading the…

Our research and design experiments for e-commerce clients show time and again that visual detail and emotive motion engage customers at an emotionally profound level. Fortunately, technological advances and intuitive interfaces are making deeper engagement possible.