Here at Naviscent, we project manage literally everything, from the most complex iterative research and design engagements to the simplest week-long usability studies. So a few days ago when I attended my friend Christine’s amazing Thanksgiving dinner party (complete with…

I’m a big fan of the US Space Program. I have in my possession a collection of original press clippings from the Apollo 11 flight. I have several friends who work for NASA and their contractors. My husband has…

I have a love-hate relationship with election season. I hate the junk mail. The smear campaigns that hinder voter ability to make rational decisions. The election-season politics that lead to ridiculous laws being passed as a token for…

Are you a senior-level UX professional who’s been doing the same thing for so many years that you feel you’re in a rut? Do you struggle with processes that feel rote instead of practical? How important is innovation to you…

I’ve been surprised just how many times I’ve gotten calls from marketing manager wanting us to “run some focus groups”. I can understand why: when the average American thinks of market research, they think of the group of…

Family vacations have always seemed like a great metaphor for topics in project management. The topic “capturing success” is a case in point. On one family vacation I hiked with my Dad to a backcountry lake in the…

Marketing Research is a BIG field. Marketing executives generally view it as the necessary evil: you need to do your research to get your product marketed to its target audience, but the time and cost of doing research can be…

Naviscent was highlighted in Oracle Profit Online this week. For more information on how UX Customization helps Oracle customers, please follow this link:
Oracle Profit Magazine
For more information on Naviscent’s service offerings or to request one of our…

Persuasive technology is a concept that has received some attention lately, as researchers merge concepts from psychology and technology to help people improve their own lives. By providing incentives and disincentives, companies can design new social games that influence customers to use products and services that help them improve skills and acquire healthier habits.

Something that began as innocent and informal socializing among college students has turned into a very serious platform, for e-commerce. Facebook is becoming a viable business model, still in its infancy, granted, but nevertheless very promising. Let’s look at the big picture.