When Naviscent applied its Social Media Merchandising Review methodology to evaluate the customer experience of twenty major retail sites, Polyvore led the pack in its ability to connect customers together in a passionate community that promotes the products of participating online retailers. Of the other sites we reviewed, all considered top e-commerce sites, we found many significant opportunities for improvement.

Top five sites according to the Naviscent Social Media Merchandising Checklist:

#1 Polyvore (score: 5.9)

#2 Shutterfly (score: 5.6)

#3 Amazon (score: 4.1)

#4 Vans (score: 2.7) tied with…

#4 Zappos (score: 2.7)

The full report details the key factors for building a Social Media Merchandising strategy, the criteria to use when engaging with an agency, and an epilogue forecasting future trends.

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